Design luminaries bring their knowledge and know-how to the Italian sanitary fittings brand....
Home » articles » people » in profile
29 June 2012
5 Minutes With… Justin Long
Justin Long, together with partner Jerry Goh, started Singapore-based design studio Hjgher in 2006. The firm's early projects focussed on print work, but today its growing portfolio includes branding, furniture and interiors. The studio also produces the magazine UNDERSCORE, which in 2011 received the prestigious 'Design of the Year' accolade in the Singapore President's Design Award.
Describe your design philosophy.
We live on a simple rhythm to create all that is pure, all that is honest and all that is beautiful.
Projects you are been busy with at the moment.
Preparing UNDERSCORE N°4: THE FLIGHT ISSUE for print and its launch in Tokyo/Helsinki/Dubai.
Launch of THE U CAFE, our first pop-up Underscore cafe in conjunction with the Hermés exhibition "The Gift of Time" at the Tanjong Pager Railway Station. We're also working on a new experiential showcase of the entire creative scene in Singapore.
Upcoming new publications/restaurants/cafes/bars/hotels/furniture...
Underscore N°3: The Fight Issue
Top 3 influences.
Favourite local landmark/building.
http://goo.gl/maps/tTcb. Where nature and Kiki (our French Bulldog) run free… where thoughts are gathered after dark.
Favourite international landmark/building.
http://goo.gl/maps/r7F8. Where change is constant.
Dream project – real or imaginary.
To build a new religion – it's mantra, history, places of worship, rituals, beliefs.
Dream person to collaborate with.
My wife, the only Bunka trained pattern maker I trust.
Favourite decade of design.
Perhaps in the year 2200, when we are no longer, we hold faith that our unearthed works will speak legends.
Number 1 concern for the design industry.
The U Store
One item in the workplace you can't live without.
The most interesting thing about the way you work.
That we are not really designers, we are storytellers.