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27 July 2011
Moroso's Singapore Showroom
The Italian brand's first standalone showroom in Singapore is also the first in Asia to exhibit the highly unique Moroso graphics.
Moroso's spanking new 1,600 sq ft flagship showroom at 5 Purvis Street in Singapore is a colourful and flamboyant scene played out in more ways than one.
On display are familiar favourites from Moroso's colourful range such as Patricia Urquiola's Smock and Fjord, Ron Arad's Three Skin and Victoria and Albert, and Edward Van Vliet's Sushi, just to name a few. The floor is also a rich tapestry made up of limited-production Golran rugs – old rugs that have been reinterpreted and reinvented in new and surprising ways.
Colour and flamboyance extend to the environment. The Singapore showroom is the first in Asia to be designed and fitted out in line with the global brand identity, and to feature the brand's colourful wall graphics. The murals are an exaggerated and surreal interpretation of the world through Moroso's eyes, told in the form of a built landscape made up of tiny versions of iconic Moroso designs that become visible only on close – and discerning – inspection!
These unique graphics are repeated on dramatic plastic chandeliers that are specially made solely as decoration for Moroso's showrooms.